LA P’TITE BOULANGERIE

After selling and buying back La Boulange, (now La Boulangerie), Pascal Rigo decided to go a bit back to his roots, and open up a series of classic French boulangeries throughout France, the first of which in a mellow seaside town called Ferret (not to be mistaken with the more swanky Cap du Ferrat). We developed a simple and charming brand identity, with a slightly modern twist. Now I just need to get myself over to France to try their incredible looking delights for myself.