HIBALL ENERGY

Hiball Energy started out as a remedy to the sugary energy drink craze; Todd Berardi came to me to help him create the identity for his new Hiball Sparkling Waters and Organic Energy Drinks, the healthy alternatives to the current standard. I designed the logo, packaging and all marketing materials for the company. After 12 years, and several packaging pivots, Hiball lead the healthy energy category and Todd sold the company to Anheuser-Busch, where I worked for 14 months post-acquisition. It was a fun journey, especially since I married him. Most photos by treelinecinematic.