LA BOULANGE

What started out as a "can you design a logo for me" project with Pascal Rigo in the winter of 2005, turned into 17+ years of working together. Formerly the Bay Bread Group, La Boulange (now La Boulangerie) grew into a 20-cafe operation throughout the Bay Area and we worked together on every single design detail. Signage, storefronts, menus, packaging, postcards, car wraps, promotions, community outreach, their second cookbook– including the pitch for the Starbucks acquisition, and all subsequent work after that rollout. See here. What a treat for me, no pun intended.