MOSI

After living in Beijing for years and riding his bike everywhere, Darren Buck came to me to help him brand his new bike company, Mosi Bikes. Built for the stylish rider, he wanted his bikes to stand out in an incredibly saturated and competitive market. Not only do I love what we created, but I also love my Mosi Bike and ride it (with an attempt at being stylish) on weekends in San Francisco.