THe Tailor’s Son

Back of the House restaurant group was slated to open The Tailor’s Son on March 13, 2020. We all know what happened there. After much patience and perseverance, they finally opened their doors in late Spring of 2021. Modeled after a men’s Italian suit label, the logo pays homage to Adriano Paganini’s legacy as “a tailor’s son”. I utilized textiles and art used in the interior design for the matchbox graphics. Great name and even better food. It’s absolutely wonderful. thetailorssonsf.com